Coldfusion 11 install successful but service wont start

I downloaded the latest coldfusion 64bit for windows yesterday, file ColdFusion_11_WWEJ_win64.exe, and it completed installation successfully on my windows 7 professional machine. The Cold Fusion Application Server service did not start and trying to start it via services results in a 1053 error immediately. There are no log files generated at this point.

I have tried installing 4 times with various options. I am using apache for the web server, which works fine with coldfusion 9. I tried the hotfix patch 4 for cf 11, which was mentioned in another post. It installed properly but had no effect. I also checked the xml file C:\ColdFusion11\cfusion\runtime\conf\context.xml to make sure that

was not commented out (and it wasnt), which was mentioned in an adobe blog post.

Does anyone have any idea how to get the service running?