File Table Sql Server 2012 - Access to the path "*" is denied.

I'm trying to use a FileTable(Sql Server 2012).

Access to the path '\SRV27230\MssqlServer\SubDirectory\Images\filename.jpg' is denied.

But

path: '\{ip}\MssqlServer\SubDirectory\Images\filename.jpg' it's work.

What is problem?

Thanks in advance!