I want to make hh.exe (hh h, htmlhelp) go directly to a website when I run it from a batch (.bat) file

I am sorry for my ignorance, as this is not my area of expertise. Right now I have in my batch file "start hh h"

Can anyone help me and point me in the direction. Just as an example I'd like to open http://google.com in the html help box.

Thanks in advance.